Meet the team


Cheryl Hazenberg – Association Executive/Office Manager
Cheryl brings a wealth of event and project management, organisational and administrative and customer service experience to the ASA.  As well as managing the day-to-day operations of the organisation, she is also responsible for leading all of the ASA’s membership activities.  Cheryl spent more than 10 years working with the Canadian Angus Association in the areas of membership, field services and business development.  She was responsible for creating and managing events and programs that added value to the membership including the Annual Conference and Carcass 101, meat industry traning for primary producers to learn all parts of the industry.   In 2014, she was awarded a Canadian Nuffield Scholarship and studied traceability in beef production with a focus on consumer attributes.  She moved to Ireland in 2017 and also assists in the day to day management of a dairy operation along with her husband and his family in County Westmeath.


Gillian Richardson – Conference Assistant
Gillian has joined the ASA for the Summer of 2019 to assist in the execution of the Annual Conference & Banquet.
Gillian hails from a suckler, sheep and tillage farm in County Carlow. She graduated in 2018 with a 1.1 in Food and Agri-business Management from UCD. Gillian spent the first semester of third year at the University of Connecticut. Following that, as part of her PWE, she spent eight months interning with Agri Aware in 2017. While interning she organised and managed the Farm Walk and Talk events for secondary school students and weekend events on Family Farm in Dublin Zoo. She has represented Agri Aware at numerous shows, including Bloom, Tullamore Show, Electric Picnic and the National Ploughing Championships furthering Agri Aware’s mission statement both in person and on social media. Post her PWE she returned to Agri Aware on occasion to manage Heritage Week on Family Farm in Dublin Zoo and ran PR and communications in the weeks prior to the 2019 National Open Farm Day.