Case study discussion on New York based global agrifood entrepreneurs Hain Celestial

The ASA would like to invite you to a case study based discussion on the global agrifood giant, Hain Celestial on Monday 25th April in Michael Smurfit Graduate Business School, Blackrock.
Hain Celestial acquired the Irish food company Cully & Sully in 2011 for €10.5m. A year later gross profit had increased by 25%. 2015 showed a massive increase of 57% profit for Cully & Sully. The Irish business took over responsibility for other Hain brands, including Sun-Pat peanut butter, Cadbury spreads and Linda McCartney frozen foods. Profit before tax jumped 57% to €3.85 million.


Facilitated by Prof. Damien P. McLoughlin, we will also be welcoming a representative from Cully & Sully. The discussion will focus on:

  1. Building global brands
  2. Mergers and acquisitions in agrifood
  3. Key trends capitalizing on food trends and what to learn
  4. Scaling for growth