Meet the team


Cheryl Hazenberg – Association Executive/Office Manager
Cheryl brings a wealth of event and project management, organisational and administrative and customer service experience to the ASA.  As well as managing the day-to-day operations of the organisation, she is also responsible for leading all of the ASA’s membership activities.  Cheryl spent more than 10 years working with the Canadian Angus Association in the areas of membership, field services and business development.  She was responsible for creating and managing events and programs that added value to the membership including the Annual Conference and Carcass 101, meat industry traning for primary producers to learn all parts of the industry.   In 2014, she was awarded a Canadian Nuffield Scholarship and studied traceability in beef production with a focus on consumer attributes.  She moved to Ireland in 2017 and also assists in the day to day management of a dairy operation along with her husband and his family in County Westmeath.