Meat Myth Busters

Mythbusters - Twitter post (1)


Killashee Hotel, Naas, Co. Kildare (directions)

Registration fee:  €20.00 for ASA Members and €30.00 for non-members, registration includes all day programme, tea/coffee and hot lunch.


Join us to discuss the challenges of and opportunities for the red-meat industry. The afternoon will include a tour of ICBF’s Tully Progeny Test Centre, the only bull perfomance test centre in Ireland.


Agenda (subject to change)

9.30am Registration – tea/coffee available

10.00am Introduction to the challenge – Amii McKeever Irish Farmers Journal (slides)

10.15am Is red meat production the major driver of greenhouse gas emissions? –Prof Tommy Boland, UCD (slides)

10.40am Biodiversity and pasture based Agriculture: Friend or Foe – Dr Helen Sheridan, UCD (slides)

11.05 am Networking Break

11.25 am Sustainable diets: the complex nexus of food, health and climate – Dr Sinead McCarthy, Teagasc (slides)

11.50 am Meat Markets beyond 2020: What is in store for global beef trade? – Phelim O’Neill, Irish Farmers Journal (slides)

12.15pm Panel discussion chaired by Dr Roberta McDonald , Devenish Nutrition

1.00pm Lunch

2.00pm Depart for ICBF’s Tully Progeny Test Centre tour.


About the Tully Progeny Test Centre

Tully Co. Kildare is ICBF’s beef bull progeny performance test station. Each year some 500 young animals, progeny of former G€N€ IR€LAND Test bulls are purchased from breeding farms and tested for numerous efficiencies. The testing involves exposing the animals to uniform feeding and housing conditions, with the idea of further establishing the genetic potential of particular bulls (namely genetically superior bulls).  More details about the Tully Centre are available here